Rating: 0 out of 5 stars
0 ratings
Loading
SN![]()
author
Schmidt Norking
About the Authors
Bruno Schmidt and Noel Norking are longtime friends who turned their shared passion for strategy and innovation into a lifelong collaboration. From their school days to co-autho...view moreAbout the Authors
Bruno Schmidt and Noel Norking are longtime friends who turned their shared passion for strategy and innovation into a lifelong collaboration. From their school days to co-authoring Strategic Brand Alignment, their journey is a mix of professional expertise and personal camaraderie.
Bruno is the strategist with a hands-on approach. His career in international strategic consulting saw him working at the operations level of industries ranging from consumer goods to technology and automotive. An alumnus of the prestigious Wharton School, Bruno knows how to turn big ideas into practical solutions—and always brings an inventive spark to the table.
Noel is the tech-savvy globetrotter who blends analytical precision with a creative soul. An alumnus of Fuhu-Copenhagen Business College, where he studied economics, and with a marketing specialization from Henley Management College, Noel comes from a family of creatives. This background has always fueled his knack for innovation and unique solutions. His career spans leadership roles in capital markets, technology, and marketing, where he's been at the forefront of creating and implementing forward-thinking strategies across the world's major financial and tech hubs.
Together, Bruno and Noel bring their unique blend of insight and humor to Strategic Brand Alignment. This isn't just a book about business—it's a guide to bridging strategy and execution with a dash of personality and a whole lot of real-world know-how.view less