Framers: Human Advantage in an Age of Technology and Turmoil
Written by Kenneth Cukier, Viktor Mayer-Schoenberger and Francis de Véricourt
Narrated by Kaleo Griffith
4/5
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About this audiobook
Brought to you Penguin.
Wonderfully stimulating... will teach you to see around corners' -- Tim Harford
Don't just think deep, think wide.
From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. But how we see them affects how we respond and lets us uncover hidden options that expand our thinking.
In this bold, optimistic book, the authors of the bestselling Big Data show how humans have a unique cognitive ability to frame -- to create mental models that allow us to spot patterns, make predictions and grasp new situations. While computers may now excel at reasoning and judgement, framing is unique to humans. This book is the first guide to mastering an essential skill for the 21st century.
Blending fascinating stories with cutting-edge research, you'll discover why it's useless to try to think outside the box, how Spotify beat Apple by framing music as experience, how the #metoo movement reframed the perception of sexual assault from silence to solidarity, and how framing Covid-19 as seasonal flu led to disaster whereas framing it as SARS delivered New Zealand from the pandemic.
Framers will show you how to make better decisions in the age of algorithms, and will revolutionise not only how we think about our future, but how we think about everything.
© Francis de Vericourt, Kenneth Cukier, Viktor Mayer-Schoenberger 2021 (P) Penguin Audio 2021
Kenneth Cukier
KENNETH CUKIER is the Data Editor of the Economist and co-author of Big Data: A Revolution That Will Transform How We Live, Work, and Think. His writings on business and economics have appeared in Foreign Affairs, the New York Times, the Financial Times, and elsewhere.
More audiobooks from Kenneth Cukier
Framers: Human Advantage in an Age of Technology and Turmoil Rating: 3 out of 5 stars3/5Big Data: A Revolution That Will Transform How We Live, Work, and Think Rating: 3 out of 5 stars3/5
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Reviews for Framers
1 rating1 review
- Rating: 4 out of 5 stars4/5
Jan 9, 2023
I expected much more from this book. Although there aren't many books - or at least I don't know of any - that focus on the topic of framing, it wasn't what I anticipated. It lacked a detailed analysis of framing in politics, and in addition, the book has an overabundance of examples. (Translated from Spanish)
