Beam, Straight Up: The Bold Story of the First Family of Bourbon

Written by Jim Kokoris and Fred Noe

Narrated by Nick Sullivan

This book is an entertaining and informative look at the First Family of Bourbon - the Beams - written by the colorful, seventh generation Beam family member and Master Distiller, Frederick Booker Noe III.  It is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty, and makers of one of the world's best-selling bourbon, Jim Beam. The book features family and bourbon history, stories about Fred's youth "growing up Beam" in Bardstown, Kentucky, his transition from the bottling line to renown global bourbon ambassador, as well as valuable business insights and takeaways. The book includes details on Fred Noe's life on the road, spreading the bourbon gospel A simple primer on how bourbon is made. Fred's long journey to becoming the face of one of America's most iconic brands Cocktail and food recipes The bourbon industry today, and how the Jim Beam family business helped shape it The various sponsorships, charities, and events that the company supports

• Language: English
• Publisher: Tantor Media, Inc
• Release date: Oct 9, 2020
• ISBN: 9781705260548

Jim Kokoris

JIM KOKORIS is the author of the novels The Rich Part of Life, which has been published in fifteen languages and for which he won a Friends of American Writers Award for Best First Novel, Sister North, and The Pursuit of Other Interests. A graduate of the University of Illinois, Jim lives in the Chicago area with his family.

Reviews for Beam, Straight Up

[Randall H. Borkus · Rating: 5 out of 5 stars]

Well, written, and entertaining and a must read for any beam historian geeks. Some of it turns out as embellished yet it makes for a great story.