Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Written by Simone Ahuja, Jaideep Prabhu, Navi Radjou and Kevin Roberts

Narrated by Clinton Wade

Innovation is a major directive at companies worldwide. Everyone wants to know how to get more out of their efforts, to make good ideas cost less and last longer. But in these tough timesand as the global business landscape becomes increasingly complex and diverse we cant rely on the old formula that has sustained innovation efforts for decades: a mix of top-down policies, expensive RMittiCool, an affordable fridge made entirely of clay that consumes no electricity, is 100% biodegradable, and produces zero waste during its lifetime. Or Dr Sathya Jeganathan, a pediatrician in a rural hospital in southern India who teamed up with neonatal nurses and local electricians to develop a low-cost incubator that uses standard 100-watt light bulbs and is built with locally harvested wood. The minimalist design and easy-to-maintain device has cut infant mortality at her hospital in half.   The authors also share stories of large corporations from around the worldFacebook, 3M, Apple, Google, Best Buy, GE, IBM, Nokia, Procter that are actively practicing jugaad innovation. A groundbreaking book, Jugaad Innovation shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the Westand how to bring jugaad practices to their organizations.

• Language: English
• Publisher: Ascent Audio
• Release date: Jul 20, 2020
• ISBN: 9781663708212

Reviews for Jugaad Innovation

[rajivc_18 · Rating: 1 out of 5 stars]

This is one of the worst management books that I have read. The authors attempted to jump on the bandwagon of westerners looking at Indian innovation. They have got the concept of 'jugaad' all wrong. What ails India is the 'jugaad' mentality, which is a low-cost fix! Aimed at short term fixes, and the problem with 'jugaad' in a corporate set up, is that you lose focus on excellence.The authors would do well not to rehash concepts they do not understand, pepper them with anecdotes of meetings with so called "gurus', and create a poorly written book.