Dots Oyebolu speaks with Isaac Rudansky, CEO of AdVenture Media Group. Isaac shares practical ways to build commercially profitable omnichannel ad strategies and why CRO is the fastest path to improving profitability. He explains aligning production value with audience expectations, clarifying messaging and structuring tests that move the needle. He also covers the mindset required to launch and scale, emphasizing persistence, value and channel fit.Key Takeaways:00:00 Introduction.02:36 Improving conversion rate lowers acquisition cost and lifts profitability.05:43 Design should reflect the brand and audience to protect performance.08:51 Clear copy communicates value and advances the decision-making process.11:13 Quick clarity tests validate positioning and reveal missing information.13:00 Differentiated factual copy strengthens credibility and avoids generic claims.20:48 Persistence and consistency are essential during early launch setbacks.24:13 Value offered at a fair price underpins sustainable results.26:09 Competitive markets are not level, so strategy and data matter.Resources Mentioned:Isaac Rudanskyhttps://www.linkedin.com/in/isaacrudansky/AdVenture Media Group | LinkedInhttps://www.linkedin.com/company/adventure-media-group-llc/AdVenture Media | Websitehttp://adventureppc.comInsightful Links:https://www.singlegrain.com/blog/ms/omnichannel-marketing-strategy/https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketinghttps://advertising.amazon.com/en-ca/library/guides/omnichannel-marketingThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds