Technology & Engineering

“A delightful compendium of the kind of facts you immediately want to share with anyone you encounter . . . . Simon Winchester has firmly earned his place in history . . . as a promulgator of knowledge of every variety, perhaps the last of the famous explorers who crisscrossed the now-vanished British Empire and reported what they found to an astonished world.”  — New York Times From the creation of the first encyclopedia to Wikipedia, from ancient museums to modern kindergarten classes—this is award winning writer Simon Winchester’s brilliant and all-encompassing look at how humans acquire, retain, and pass on information and data, and how technology continues to change our lives and our minds. With the advent of the internet, any topic we want to know about is instantly available with the touch of a smartphone button. With so much knowledge at our fingertips, what is there left for our brains to do? At a time when we seem to be stripping all value from the idea of knowing things—no need for math, no need for map-reading, no need for memorization—are we risking our ability to think? As we empty our minds, will we one day be incapable of thoughtfulness? Addressing these questions, Simon Winchester explores how humans have attained, stored, and disseminated knowledge. Examining such disciplines as education, journalism, encyclopedia creation, museum curation, photography, and broadcasting, he looks at a whole range of knowledge diffusion—from the cuneiform writings of Babylon to the machine-made genius of artificial intelligence, by way of Gutenberg, Google, and Wikipedia to the huge Victorian assemblage of the Mundanaeum, the collection of everything ever known, currently stored in a damp basement in northern Belgium. Studded with strange and fascinating details, Knowing What We Know is a deep dive into learning and the human mind. Throughout this fascinating tour, Winchester forces us to ponder what rational humans are becoming. What good is all this knowledge if it leads to lack of thought? What is information without wisdom? Does Rene Descartes’s Cogito, ergo sum—“I think therefore I am,” the foundation for human knowledge widely accepted since the Enlightenment—still hold? And what will the world be like if no one in it is wise? Supplemental enhancement PDF accompanies the audiobook.

#1 New York Times bestseller From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era—a rule-breaking visionary who helped to lead the world into the era of electric vehicles, private space exploration, and artificial intelligence. Oh, and took over Twitter. When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist. His father’s impact on his psyche would linger. He developed into a tough yet vulnerable man-child, prone to abrupt Jekyll-and-Hyde mood swings, with an exceedingly high tolerance for risk, a craving for drama, an epic sense of mission, and a maniacal intensity that was callous and at times destructive. At the beginning of 2022—after a year marked by SpaceX launching thirty-one rockets into orbit, Tesla selling a million cars, and him becoming the richest man on earth—Musk spoke ruefully about his compulsion to stir up dramas. “I need to shift my mindset away from being in crisis mode, which it has been for about fourteen years now, or arguably most of my life,” he said. It was a wistful comment, not a New Year’s resolution. Even as he said it, he was secretly buying up shares of Twitter, the world’s ultimate playground. Over the years, whenever he was in a dark place, his mind went back to being bullied on the playground. Now he had the chance to own the playground. For two years, Isaacson shadowed Musk, attended his meetings, walked his factories with him, and spent hours interviewing him, his family, friends, coworkers, and adversaries. The result is the revealing inside story, filled with amazing tales of triumphs and turmoil, that addresses the question: are the demons that drive Musk also what it takes to drive innovation and progress?

A momentous look at the private companies building a revolutionary new economy in space, from the New York Times bestselling author of Elon Musk In When the Heavens Went on Sale, Ashlee Vance illuminates our future and unveils the next big technology story of our time: welcome to the Wild West of aerospace engineering and its unprecedented impact on our lives. With the launch of SpaceX’s Falcon 1 rocket in 2008, Silicon Valley began to realize that the universe itself was open for business. Now, Vance tells the remarkable, unfolding story of this frenzied intergalactic land grab by following four pioneering companies—Astra, Firefly, Planet Labs, and Rocket Lab—as they build new space systems and attempt to launch rockets and satellites into orbit by the thousands. With the public fixated on the space tourism being driven by the likes of Elon Musk, Jeff Bezos, and Richard Branson, these new, scrappy companies arrived with a different set of goals: to make rocket and satellite launches fast and cheap, thereby opening Earth’s lower orbit for business. Vance has had a front-row seat and singular access to this peculiar and unprecedented moment in history, and he chronicles it all in full color: the top-secret launch locations, communes, gun-toting bodyguards, drugs, espionage investigations, and multimillionaires guzzling booze to dull the pain as their fortunes disappear. Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technology’s most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space. Supplemental enhancement PDF accompanies the audiobook.

Instant New York Times Bestseller From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who wanted to change the world but broke it instead. “Swisher, the bad-ass journalist and OG chronicler of Silicon Valley…takes no prisoners in this highly readable look at the evolution of the digital world…Bawdy, brash, and compulsively thought-provoking, just like its author, Burn Book sizzles” (Booklist, starred review). Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. From “the queen of all media” (Walt Mossberg, The Wall Street Journal), this is the inside story we’ve all been waiting for about modern Silicon Valley and the biggest boom in wealth creation in the history of the world. When tech titans crowed that they would “move fast and break things,” Kara Swisher was moving faster and breaking news. While covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the facts about this new world order. Her consistent scoops drove one CEO to accuse her of “listening in the heating ducts” and prompted Facebook’s Sheryl Sandberg to once observe: “It is a constant joke in the Valley when people write memos for them to say, ‘I hope Kara never sees this.’” While still in college, Swisher got her start at The Washington Post, where she became one of the few people in journalism interested in covering the nascent Internet. She went on to work for The Wall Street Journal, joining with Walt Mossberg to start the groundbreaking D: All Things Digital conference, as well as pioneering tech news sites. Swisher has interviewed everyone who matters in tech over three decades, right when they presided over an explosion of world-changing innovation that has both helped and hurt our world. Steve Jobs, Jeff Bezos, Elon Musk, Bill Gates, Sheryl Sandberg, Bob Iger, Larry Page and Sergey Brin, Meg Whitman, Peter Thiel, Sam Altman, and Mark Zuckerberg are just a few whom Swisher made sweat—figuratively and, in Zuckerberg’s case, literally. Despite the damage she chronicles, Swisher remains optimistic about tech’s potential to help solve problems and not just create them. She calls upon the industry to make better, more thoughtful choices, even as a new set of powerful AI tools are poised to change the world yet again. At its heart, this book is a love story to, for, and about tech from someone who knows it better than anyone.

From historian and bestselling author of the Pulitzer Prize finalist Empire of the Summer Moon comes a “captivating, thoroughly researched” (The New York Times Book Review) tale of the rise and fall of the world’s largest airship—and the doomed love story between an ambitious British officer and a married Romanian princess at its heart. The tragic fate of the British airship R101—which went down in a spectacular fireball in 1930, killing more people than died in the Hindenburg disaster seven years later—has been largely forgotten. In His Majesty’s Airship, S.C. Gwynne resurrects it in vivid detail, telling the epic story of great ambition gone terribly wrong. Airships, those airborne leviathans that occupied center stage in the world in the first half of the 20th century, were a symbol of the future. R101 was not just the largest aircraft ever to have flown and the product of the world’s most advanced engineering—she was also the lynchpin of an imperial British scheme to link by air the far-flung areas of its empire, from Australia to India, South Africa, Canada, Egypt, and Singapore. No one had ever conceived of anything like this, and R101 captivated the world. There was just one problem: beyond the hype and technological wonders, these big, steel-framed, hydrogen-filled airships were a dangerously bad idea. Gwynne’s chronicle features a cast of remarkable—and tragically flawed—characters, including Lord Christopher Thomson, the man who dreamed up the Imperial Airship Scheme and then relentlessly pushed R101 to her destruction; Princess Marthe Bibesco, the celebrated writer and glamorous socialite with whom he had a long affair; and George Herbert Scott, a national hero who was the first person to cross the Atlantic twice in any aircraft, in 1919—eight years before Lindbergh’s famous flight—but who devolved into drink and ruin. These historical figures—and the ship they built, flew, and crashed—come together in “a Promethean tale of unlimited ambitions and technical limitations, airy dreams and explosive endings” (The Wall Street Journal).

NATIONAL BESTSELLER Acclaimed Washington Post reporter Taylor Lorenz presents a groundbreaking social history of the internet, revealing how online influence and the creators who amass it have reshaped our world, online and off—“terrific,” as the New York Times calls it, “Lorenz…is a knowledgeable, opinionated guide to the ways internet fame has become fame, full stop.” For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms’ power users radically altered our expectations of content, connection, purchasing, and power. In this “deeply reported, behind-the-scenes chronicle of how everyday people built careers and empires from their sheer talent and algorithmic luck” (Sarah Frier, author of No Filter), Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It’s the real social history of the internet. Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. “Extremely Online aims to tell a sociological story, not a psychological one, and in its breadth it demonstrates a new cultural logic emerging out of 21st-century media chaos” (The New York Times). Lorenz reveals the inside, untold story of what we have done to the internet, and what it has done to us.

A new dawn of brain tracking and hacking is coming. Will you be prepared for what comes next? Imagine a world where your brain can be interrogated to learn your political beliefs, your thoughts can be used as evidence of a crime, and your own feelings can be held against you. A world where people who suffer from epilepsy receive alerts moments before a seizure, and the average person can peer into their own mind to eliminate painful memories or cure addictions. Neuroscience has already made all of this possible today, and neurotechnology will soon become the “universal controller” for all of our interactions with technology. This can benefit humanity immensely, but without safeguards, it can seriously threaten our fundamental human rights to privacy, freedom of thought, and self-determination. From one of the world’s foremost experts on the ethics of neuroscience, The Battle for Your Brain offers a path forward to navigate the complex legal and ethical dilemmas that will fundamentally impact our freedom to understand, shape, and define ourselves. A Macmillan Audio production from St. Martin’s Press.

“One of my favorite books of the year. It completely reshaped how I think about information and how and why I take notes.” —Daniel Pink, bestselling author of Drive A revolutionary approach to enhancing productivity, creating flow, and vastly increasing your ability to capture, remember, and benefit from the unprecedented amount of information all around us. For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain. As a trusted and organized digital repository of your most valued ideas, notes, and creative work synced across all your devices and platforms, a Second Brain gives you the confidence to tackle your most important projects and ambitious goals. Discover the full potential of your ideas and translate what you know into more powerful, more meaningful improvements in your work and life by Building a Second Brain.

One of Barack Obama’s Favorite Books of 2023 The Financial Times Business Book of the Year, this epic account of the decades-long battle to control one of the world’s most critical resources—microchip technology—with the United States and China increasingly in fierce competition is “pulse quickening…a nonfiction thriller” (The New York Times). You may be surprised to learn that microchips are the new oil—the scarce resource on which the modern world depends. Today, military, economic, and geopolitical power are built on a foundation of computer chips. Virtually everything—from missiles to microwaves—runs on chips, including cars, smartphones, the stock market, even the electric grid. Until recently, America designed and built the fastest chips and maintained its lead as the #1 superpower, but America’s edge is in danger of slipping, undermined by players in Taiwan, Korea, and Europe taking over manufacturing. Now, as Chip War reveals, China, which spends more on chips than any other product, is pouring billions into a chip-building initiative to catch up to the US. At stake is America’s military superiority and economic prosperity. Economic historian Chris Miller explains how the semiconductor came to play a critical role in modern life and how the US became dominant in chip design and manufacturing and applied this technology to military systems. America’s victory in the Cold War and its global military dominance stems from its ability to harness computing power more effectively than any other power. Until recently, China had been catching up, aligning its chip-building ambitions with military modernization. Illuminating, timely, and fascinating, Chip War is “an essential and engrossing landmark study" (London Times).

The moving memoir of a scientist coming of age as an immigrant in America who finds her calling at the forefront of the AI revolution. Wired called Dr. Fei-Fei Li “one of a tiny group of scientists—a group perhaps small enough to fit around a kitchen table—who are responsible for AI’s recent remarkable advances.” Known to the world as the creator of ImageNet, a key catalyst of modern artificial intelligence, Dr. Li has spent more than two decades at the forefront of the field. But her career in science was improbable from the start. As immigrants, her family faced a difficult transition from China’s middle class to American poverty. And their lives were made all the harder as they struggled to care for her ailing mother, who was working tirelessly to help them all gain a foothold in their new land. Fei-Fei’s adolescent knack for physics endured, however, and positioned her to make a crucial contribution to the breakthrough we now call AI, placing her at the center of a global transformation. Over the last decades, her work has brought her face-to-face with the extraordinary possibilities—and the extraordinary dangers—of the technology she loves. The Worlds I See is a story of science in the first person, documenting one of the century’s defining moments from the inside. It provides a riveting story of a scientist at work and a thrillingly clear explanation of what artificial intelligence actually is—and how it came to be. Emotionally raw and intellectually uncompromising, this audiobook is a testament not only to the passion required for even the most technical scholarship but also to the curiosity forever at its heart. A Macmillan Audio production from Flatiron Books.

An award-winning defense expert tells the story of today's great power rivalry-the struggle to control artificial intelligence. A new industrial revolution has begun. Like mechanization or electricity before it, artificial intelligence will touch every aspect of our lives-and cause profound disruptions in the balance of global power, especially among the AI superpowers: China, the United States, and Europe. Autonomous weapons expert Paul Scharre takes listeners inside the fierce competition to develop and implement this game-changing technology and dominate the future. Four Battlegrounds argues that four key elements define this struggle: data, computing power, talent, and institutions. Data is a vital resource like coal or oil, but it must be collected and refined. Advanced computer chips are the essence of computing power-control over chip supply chains grants leverage over rivals. Talent is about people: which country attracts the best researchers and most advanced technology companies? The fourth "battlefield" is maybe the most critical: the ultimate global leader in AI will have institutions that effectively incorporate AI into their economy, society, and especially their military.

A 2023 Audie Award winner! "Ever careful in his pacing, BD Wong narrates this cybersecurity tale as if he's pitching the story for a movie."- AudioFile A real-life technological thriller about a band of eccentric misfits taking on the biggest cybersecurity threats of our time. "What Michael Lewis did for baseball in Moneyball, Dudley and Golden do brilliantly for the world of ransomware and hackers. Cinematic, big in scope, and meticulously reported, this book is impossible to put down." —Doug Stanton, New York Times bestselling author of In Harm’s Way and Horse Soldiers Scattered across the world, an elite team of code crackers is working tirelessly to thwart the defining cyber scourge of our time. You’ve probably never heard of them. But if you work for a school, a business, a hospital, or a municipal government, or simply cherish your digital data, you may be painfully familiar with the team’s sworn enemy: ransomware. Again and again, an unlikely band of misfits, mostly self-taught and often struggling to make ends meet, have outwitted the underworld of hackers who lock computer networks and demand huge payments in return for the keys. The Ransomware Hunting Team traces the adventures of these unassuming heroes and how they have used their skills to save millions of ransomware victims from paying billions of dollars to criminals. Working tirelessly from bedrooms and back offices, and refusing payment, they’ve rescued those whom the often hapless FBI has been unwilling or unable to help. Foremost among them is Michael Gillespie, a cancer survivor and cat lover who got his start cracking ransomware while working at a Nerds on Call store in the town of Normal, Illinois. Other teammates include the brilliant, reclusive Fabian Wosar, a high school dropout from Germany who enjoys bantering with the attackers he foils, and his protégé, the British computer science prodigy Sarah White. Together, they have established themselves as the most effective force against an escalating global threat. This book follows them as they put their health, personal relationships, and financial security on the line to navigate the technological and moral challenges of combating digital hostage taking. Urgent, uplifting, and entertaining, Renee Dudley and Daniel Golden’s The Ransomware Hunting Team is a real-life technological thriller that illuminates a dangerous new era of cybercrime. A Macmillan Audio production from Farrar, Straus and Giroux.

From the New York Times bestselling author of Prisoners of Geography and leading geopolitics expert comes an “insightful, hopeful, and endlessly fascinating” (Daily Express) book on today’s space race—including the increasingly tense power struggle between the US, China, and Russia and what it means for all of us here on Earth. Spy satellites orbiting the moon. Space metals worth more than most countries’ GDP. People on Mars within the next ten years. This isn’t science fiction—it’s reality. Humans are venturing up and out, and we’re taking our competitive spirit with us. Soon, what happens in space will shape human history as much the mountains, rivers, and seas have impacted civilizations around the world. It’s no coincidence that Russia, China, and the USA are leading the way. The next fifty years will change the face of global politics and the world order as we know it. In this must-read work, bestselling author Tim Marshall navigates the new astropolitical reality to show how we got here and where we’re heading. Extensively researched, “thought-provoking” (Popular Science), and drawing on the latest information from intelligence, government, and civilian institutions, this book provides a detailed, clear account of the new space race, the power rivalries, and how technology, economics, and war have a ripple effect on everyone across the globe. Written with all the insight and wit that have made Marshall one of the world’s most popular and trusted writer on geopolitics, The Future of Geography is an essential read about global power, politics, and the future of humanity.

**New York Times, Wall Street Journal, and USAToday Bestseller for May 2022** Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia. So that’s what this book is. An advice encyclopedia. A mentor in a box.  Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century. The audiobook also includes a brief introduction written and read by Tony. Each quick 5-20 page entry builds on the previous one, charting Tony’s personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now—how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle. Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change. You don’t have to reinvent how you lead and manage—just what you make.  And Tony’s ready to help everyone make things worth making.  Supplemental enhancement PDF accompanies the audiobook.

From Alec Nevala-Lee, the author of the Hugo and Locus Award finalist Astounding, comes a revelatory biography of the visionary designer who defined the rules of startup culture and shaped America’s idea of the future. During his lifetime, Buckminster Fuller was hailed as one of the greatest geniuses of the twentieth century. As the architectural designer and futurist best known for the geodesic dome, he enthralled a vast popular audience, inspired devotion from both the counterculture and the establishment, and was praised as a modern Leonardo da Vinci. To his admirers, he exemplified what one man could accomplish by approaching urgent design problems using a radically unconventional set of strategies, which he based on a mystical conception of the universe’s geometry. His views on sustainability, as embodied in the image of Spaceship Earth, convinced him that it was possible to provide for all humanity through the efficient use of planetary resources. From Epcot Center to the molecule named in his honor as the buckyball, Fuller’s legacy endures to this day, and his belief in the transformative potential of technology profoundly influenced the founders of Silicon Valley. Inventor of the Future is the first authoritative biography to cover all aspects of Fuller’s career. Drawing on meticulous research, dozens of interviews, and thousands of unpublished documents, Nevala-Lee has produced a riveting portrait that transcends the myth of Fuller as an otherworldly generalist. It reconstructs the true origins of his most famous inventions, including the Dymaxion Car, the Wichita House, and the dome itself; his fraught relationships with his students and collaborators; his interactions with Frank Lloyd Wright, Isamu Noguchi, Clare Boothe Luce, John Cage, Steve Jobs, and many others; and his tumultuous private life, in which his determination to succeed on his own terms came at an immense personal cost. In an era of accelerating change, Fuller’s example remains enormously relevant, and his lessons for designers, activists, and innovators are as powerful and essential as ever. Supplemental enhancement PDF accompanies the audiobook.

The tech elite have a plan to survive the apocalypse: They want to leave us all behind. Five mysterious billionaires summoned theorist Douglas Rushkoff to a desert resort for a private talk. The topic? How to survive the “Event”: the societal catastrophe they know is coming. Rushkoff came to understand that these men were under the influence of The Mindset, a Silicon Valley–style certainty that they and their cohort can break the laws of physics, economics, and morality to escape a disaster of their own making—as long as they have enough money and the right technology. In Survival of the Richest, Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, AI futurism, and the metaverse. In a dozen urgent, electrifying chapters, he confronts tech utopianism, the datafication of all human interaction, and the exploitation of that data by corporations. Through fascinating characters—master programmers who want to remake the world from scratch as if redesigning a video game and bankers who return from Burning Man convinced that incentivized capitalism is the solution to environmental disasters—Rushkoff explains why those with the most power to change our current trajectory have no interest in doing so. And he shows how recent forms of anti-mainstream rebellion—QAnon, for example, or meme stocks—reinforce the same destructive order. This mind-blowing work of social analysis shows us how to transcend the landscape The Mindset created—a world alive with algorithms and intelligences actively rewarding our most selfish tendencies—and rediscover community, mutual aid, and human interdependency. In a thundering conclusion, Survival of the Richest argues that the only way to survive the coming catastrophe is to ensure it doesn’t happen in the first place.

Steve Case, New York Times bestselling author of The Third Wave and cofounder of America Online shows how entrepreneurs across the country are building groundbreaking companies, renewing communities, and creating new jobs—reimagining the American landscape “and [giving] us hope for America’s future” (Ken Burns). In 2014, Steve Case launched Revolution’s Rise of the Rest, an initiative to accelerate the growth of tech startups across the country. Rise of the Rest is based on a simple idea: cities can be renewed and rise again if they develop a vibrant startup culture. A visionary entrepreneur himself, Case believes that great entrepreneurs can be found anywhere, and can thrive with the proper support and investment. In fact, they’re key to the American DNA. After all, America itself was a startup. It struggled to get going and almost didn’t make it. Today it’s the leader of the free world, in part because it has the world’s largest economy—a testament to several generations of pioneering entrepreneurs. But America needs help keeping its promises, as it is harder today for innovators who live outside the major tech hubs. For most of the past decade, seventy-five percent of venture capital has gone to just three states—California, New York, and Massachusetts—while the forty-seven states making up the rest of the country have been forced to share the remaining twenty-five percent. And it’s even harder for some people no matter where they live. Less than ten percent of venture capital currently goes to female founders, and less than one percent to Black founders. Since new companies—startups—are responsible for net new job creation, it is essential that entrepreneurs everywhere have the opportunity to start and scale companies. Rise of the Rest is about leveling the playing field for everybody, and in the process creating opportunity and jobs for the people and places that have been left behind. This book tells that story and provides a hopeful perspective on the future of America. In The Rise of the Rest: How Entrepreneurs in Surprising Places are Building the New American Dream, Case takes readers on an exhilarating journey into the startup communities that are transforming cities nationwide. Rise of the Rest’s signature road trips, on a big red tour bus, have created significant local and national buzz and spotlighted communities large and small that have committed to a new tech-enabled future. Along the way, Case introduces readers to dozens of entrepreneurs whose inspirational stories of struggle and achievement match the most iconic examples of American invention. To date, Case has traveled to forty-three cities on his Rise of the Rest bus tour and has been featured on 60 Minutes, and in The New York Times, USA TODAY, Fast Company, and The Wall Street Journal. With dedicated venture funds, backed by an iconic group of investors, executives, and entrepreneurs including Jeff Bezos, Eric Schmidt, Meg Whitman, John Doerr, Sara Blakely, and Ray Dalio, Rise of the Rest also invests in the most promising high-growth startups located anywhere in the US outside of Silicon Valley, New York City, and Boston. The fund has invested in more than 175 companies across more than eighty cities, including: Phoenix, Chattanooga, Chicago, Denver, Detroit, Louisville, Baltimore, Columbus, St. Louis, Green Bay, Madison, Buffalo, Kansas City, Minneapolis, Cincinnati, Miami, Dallas, Salt Lake City, Omaha, Atlanta, Pittsburgh, Nashville, Indianapolis, New Orleans, and dozens of others.

Without a moment's pause, we share our most intimate thoughts with trillion-dollar tech companies. Their algorithms categorize us and jump to conclusions about who we are. They even shape our everyday thoughts and actions - from who we date to how we vote. But this is just the latest front in an age-old struggle.Part history and part manifesto, Freedom to Think charts the history and importance of our most basic human right: freedom of thought. From Galileo to Nudge Theory to Alexa, human rights lawyer Susie Alegre explores how the powerful have always sought to get inside our heads, influence how we think and shape what we buy. Providing a bold new framework to understand how our agency is being gradually undermined, Freedom to Think is a ground-breaking and vital charter for taking back our humanity and safeguarding our reason.

A sweeping history of data and its technical, political, and ethical impact on our world. From facial recognition-capable of checking us onto flights or identifying undocumented residents-to automated decision systems that inform everything from who gets loans to who receives bail, each of us moves through a world determined by data-empowered algorithms. But these technologies didn't just appear: they are part of a history that goes back centuries, from the census enshrined in the US Constitution to the birth of eugenics in Victorian Britain to the development of Google search. Expanding on the popular course they created at Columbia University, Chris Wiggins and Matthew L. Jones illuminate the ways in which data has long been used as a tool and a weapon in arguing for what is true, as well as a means of rearranging or defending power. By understanding the trajectory of data-where it has been and where it might yet go-Wiggins and Jones argue that we can understand how to bend it to ends that we collectively choose, with intentionality and purpose.

Apple Books: Most Anticipated Books of Summer 2022 Amazon: Editors' Choice in Nonfiction Fast Company: Selected Among 11 Best Technology Books of Summer 2022 Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” “This book feels like a rare achievement?a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” ?Derek Thompson, Atlantic staff writer and national best-selling author of Hit Makers From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it?and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value?and the radical reshaping of society.

A leading philosopher takes a mind-bending journey through virtual worlds, illuminating the nature of reality and our place within it. Virtual reality is genuine reality; that’s the central thesis of Reality+. In a highly original work of “technophilosophy,” David J. Chalmers gives a compelling analysis of our technological future. He argues that virtual worlds are not second-class worlds, and that we can live a meaningful life in virtual reality. We may even be in a virtual world already. Along the way, Chalmers conducts a grand tour of big ideas in philosophy and science. He uses virtual reality technology to offer a new perspective on long-established philosophical questions. How do we know that there’s an external world? Is there a god? What is the nature of reality? What’s the relation between mind and body? How can we lead a good life? All of these questions are illuminated or transformed by Chalmers’ mind-bending analysis. Reality+ is a major statement that will shape discussion of philosophy, science, and technology for years to come.

The reach of Corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we’re told is a natural and inevitable move is actually the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives. In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of Big Finance and Big Tech requires “cloudmoney”—digital money underpinned by the banking sector—to replace physical cash. He dives beneath the surface of the global financial system to uncover a long-established lobbying infrastructure: an alliance of partners waging a covert war on cash. He explains the technical, political, and cultural differences between our various forms of money and shows how the cash system has been under attack for decades, as banking and tech companies promote a cashless society under the banner of progress. Cloudmoney takes us to the front lines of a war for our wallets that is also about our freedom, from marketing strategies against cash to the weaponization of COVID-19 to push fintech platforms, and from there to the rise of the cryptocurrency rebels and fringe groups pushing back. It asks the most pressing questions: Who benefits from a cashless society and who gets left behind? Is the end of cash the end of true privacy? And is our cloudmoney future closer than we think it is? Supplemental enhancement PDF accompanies the audiobook.

The rich and fascinating history of the scientific revolution of the Victorian Era, leading to transformative advances in the twentieth and twenty-first centuries. The Victorians invented the idea of the future. They saw it as an undiscovered country, one ripe for exploration and colonization. And to get us there, they created a new way of ordering and transforming nature, built on grand designs and the mass-mobilization of the resources of the British Empire. With their expert culture of accuracy and precision, they created telegraphs and telephones, electric trams and railways, built machines that could think, and devised engines that could reach for the skies. When Cyrus Field’s audacious plan to lay a telegraph cable across the Atlantic finally succeeded in 1866, it showed how science, properly disciplined, could make new worlds. As crowds flocked to the Great Exhibition of 1851 and the exhibitions its success inaugurated, they came to see the future made fact—to see the future being built before their eyes. In this rich and absorbing book, a distinguished historian of science tells the story of how this future was made. From Charles Babbage’s dream of mechanizing mathematics to Isambard Kingdom Brunel’s tunnel beneath the Thames to George’s Cayley’s fantasies of powered flight and Nikola Tesla’s visions of an electrical world, it is a story of towering personalities, clashing ambitions, furious rivalries and conflicting cultures—a rich tapestry of remarkable lives that transformed the world beyond recognition and ultimately took mankind to the Moon

Silicon Valley wants us to believe that technology will revolutionize our cities and the ways we move around. Autonomous vehicles will make us safer, greener, and more efficient. On-demand services like Uber and Lyft will eliminate car ownership. Micromobility devices like electric scooters will be at every corner, and drones will deliver goods and services. Meanwhile visionaries like Elon Musk promise to eliminate congestion with tunnels, and Uber help with flying cars. The future of transport is frictionless, sustainable, and according to Paris Marx, a threat to our ideas of what a society should be. Road to Nowhere exposes the problems with tech's visions of the future and argues that we cannot allow ourselves to be continually distracted by technological fantasies that delay the collective solutions we already know are effective. Technological solutions to social problems and the people who propose them must be challenged if we are to build cities and transportation systems which serve the public good. In response, Paris Marx offers a vision for a more collective way of organizing transportation systems which considers the needs of poor, marginalized, and vulnerable peoples. The book also argues that rethinking mobility can be the first step in a broader reimagining of how we organize our social, economic, and political systems to serve the many, not the few.

NAMED A BEST BOOK OF 2022 BY THE NEW YORKER National Bestseller * New York Times Editors’ Choice * Financial Times “Books to Read in 2022” A SABEW BEST IN BUSINESS BOOK AWARDS FINALIST “A gripping account of PayPal’s origins and a vivid portrait of the geeks and contrarians who made its meteoric rise possible” (The Wall Street Journal)—including Elon Musk, Amy Rowe Klement, Peter Thiel, Julie Anderson, Max Levchin, Reid Hoffman, and many others whose stories have never been shared. Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven twenty-first-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired. Yet for all their influence, the story of where they first started has gone largely untold. Before igniting the commercial space race or jumpstarting social media’s rise, they were the unknown creators of a scrappy online payments start-up called PayPal. In building what became one of the world’s foremost companies, they faced bruising competition, internal strife, the emergence of widespread online fraud, and the devastating dot-com bust of the 2000s. Their success was anything but certain. In The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley, award-winning author and biographer Jimmy Soni explores PayPal’s turbulent early days. With hundreds of interviews and unprecedented access to thousands of pages of internal material, he shows how the seeds of so much of what shapes our world today—fast-scaling digital start-ups, cashless currency concepts, mobile money transfer—were planted two decades ago. He also reveals the stories of countless individuals who were left out of the front-page features and banner headlines but who were central to PayPal’s success. Described as “an intensely magnetic chronicle” (The New York Times) and “engrossing” (Business Insider), The Founders is a story of iteration and inventiveness—the products of which have cast a long and powerful shadow over modern life. This narrative illustrates how this rare assemblage of talent came to work together and how their collaboration changed our world forever.

From the New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.

Will artificial intelligence improve the way we work and live, or will it alienate us? The choice is ours. What will we decide? It's no secret that AI is changing the way we live, work, love, and entertain ourselves. Dating apps are using AI to pick our potential partners. Retailers are using AI to predict our behavior and desires. Rogue actors are using AI to persuade us with Twitter bots and fake news. Companies are using AI to hire us-or not. This is just the beginning. As AI becomes smarter and more humanlike, our societies, our economies, and our humanity will undergo the most dramatic changes we've seen since the Agricultural Revolution. Some of these changes will enhance our species. Others may dehumanize us and make us more machinelike in our interactions with others. It's up to us to adapt and determine how we want to live and work. Are you ready? In I, Human psychologist Tomas Chamorro-Premuzic offers a guide for reclaiming ourselves in a world in which most of our decisions will be made for us. To do so, we'll need to double down on what makes us so special-our curiosity, adaptability, and emotional intelligence-while relying on the lost virtues of empathy, humility, and self-control. Filled with big-think fascinations and practical wisdom, I, Human is the book we need to thrive in the future.

The captivating, little-known true story of a group of scientists and the methods and technology they developed to uncover the secrets of avian migration. For the past century, scientists and naturalists have been steadily unravelling the secrets of bird migration. How and why birds navigate the skies, traveling from continent to continent—flying thousands of miles across the earth each fall and spring—has continually fascinated the human imagination, but only recently have we been able to fully understand these amazing journeys. Although we know much more than ever before, even the most enthusiastic birdwatcher may not know how we got here, the ways that the full breadth of scientific disciplines have come together to reveal these annual avian travels. Flight Paths is the never-before-told story of how a group of migration-obsessed scientists in the twentieth and twenty-first centuries engaged nearly every branch of science to understand bird migration—from where and when they take off to their flight paths and behaviors, their destinations and the challenges they encounter getting there. Uniting curious minds from across generations, continents, and disciplines, bird enthusiast and science writer Rebecca Heisman traces the development of each technique used for tracking migratory birds, from the first attempts to mark individual birds to the cutting-edge technology that lets ornithologists trace where a bird has been, based on unique DNA markers. Along the way, she touches on the biggest technological breakthroughs of modern science and reveals the almost-forgotten stories of the scientists who harnessed these inventions in service of furthering our understanding of nature (and their personal obsession with birds). The compelling and fascinating story of how scientists solved the great mystery of bird migration, Flight Paths is an unprecedented look into exciting, behind-the-scenes moments of groundbreaking discovery. Heisman demonstrates that the real power of science happens when people work together, focusing their minds and knowledge on a common goal. While the world looks to tackle massive challenges involving conservation and climate, the story of migration research offers a beacon of hope that we can find solutions to difficult and complex problems. Supplemental enhancement PDF accompanies the audiobook.

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to mount multi-billion-dollar challenges to Netflix. After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges. The battle for streaming supremacy may end up having more than one winner, but the cost and disruption to decades-old business models have also produced a lot of losers. Binge Times reveals the true costs of the vision quest as companies are turned inside-out and repeatedly redraw their org charts and strategic plans. Stretching from Silicon Valley to Hollywood to Wall Street, it is a mesmerizing, character-rich tale of hubris and ambition, as the fate of a century-old industry hangs in the balance. Supplemental enhancement PDF accompanies the audiobook.

A riveting account of espionage for the digital age, from one of America’s leading intelligence experts Spying has never been more ubiquitous—or less understood. The world is drowning in spy movies, TV shows, and novels, but universities offer more courses on rock and roll than on the CIA and there are more congressional experts on powdered milk than espionage. This crisis in intelligence education is distorting public opinion, fueling conspiracy theories, and hurting intelligence policy. In Spies, Lies, and Algorithms, Amy Zegart separates fact from fiction as she offers an engaging and enlightening account of the past, present, and future of American espionage as it faces a revolution driven by digital technology. Drawing on decades of research and hundreds of interviews with intelligence officials, Zegart provides a history of U.S. espionage, from George Washington’s Revolutionary War spies to today’s spy satellites; examines how fictional spies are influencing real officials; gives an overview of intelligence basics and life inside America’s intelligence agencies; explains the deadly cognitive biases that can mislead analysts; and explores the vexed issues of traitors, covert action, and congressional oversight. Most of all, Zegart describes how technology is empowering new enemies and opportunities, and creating powerful new players, such as private citizens who are successfully tracking nuclear threats using little more than Google Earth. And she shows why cyberspace is, in many ways, the ultimate cloak-and-dagger battleground, where nefarious actors employ deception, subterfuge, and advanced technology for theft, espionage, and information warfare. A fascinating and revealing account of espionage for the digital age, Spies, Lies, and Algorithms is essential reading for anyone who wants to understand the reality of spying today.