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Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave
Unavailable
Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave
Unavailable
Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave
Ebook339 pages5 hours

Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave

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About this ebook

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.

In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing.
  • Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)
  • We're more likely to be critical if we write in red rather than green biro
  • Your first report at school can determine your future career

Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.
LanguageEnglish
Release dateSep 1, 2013
ISBN9781780742656
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Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave
Author

Adam Alter

Adam Alter is a professor of marketing and the Stansky Teaching Excellence Faculty Fellow at New York University’s Stern School of Business. He also holds an affiliated professorship in social psychology at NYU’s psychology department. In 2020, he was voted professor of the year by the faculty and student body at NYU’s Stern School of Business and was among the Poets and Quants 40 Best Professors Under 40 in 2017. Alter is the New York Times bestselling author of two books: Drunk Tank Pink and Irresistible.

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